How videos are the best performing ads

The fast pace of life has substantially decreased the attention span of an individual. Leaflets, brochures, pamphlets etc. need a lot of time to be read and understood, but visual ads and storytelling can reach audiences within seconds. Images are processed faster than words because 100 billion neurons of our brain require only 20-30 milliseconds to process visual stimuli. Excellent ad agencies such as Picture Book Films can be approached for a visual brainstorming experience that might only take a few hours to reach the audience.

Social media has an extensive reach and the stats to prove it. Facebook, Youtube, Google, Instagram etc. are platforms other than television that help brands connect with buyers and customers. A recent study states that 8 billion people watch videos on Facebook every day. Moreover, it is also proved that a 6 second Youtube video can lift sales by at least 30%. A visual advertisement on Instagram receives 3x more comments than text or photos.

These are some facts to prove the worth of visual advertisements.

Visual ads can be further simplified for better understanding.

  1. Colour

Colours are a source of attraction for every individual. Visual ads inculcate a lot of hues to lend a positive vibe and enhance the mood of a customer. Colours also influence the shopping moods of a customer. Some popping shades can instantly make one spend extra money. Besides, colours also help in brand recall and help convert leads to sales.

  1. Reach

Evolution of the internet has created an enormous marketplace. All social media sites are fertile platforms for a brand to flourish. The audience is humongous. People of all age groups, who are on social media or watch television, are target customers. Visual ads mostly tend to tell a story. It is impossible to skip them if they are spectacular from the very beginning.

  1. Diversity

Language and culture differences are of no bar when a visual ad is impeccable. They can pass on the message even if the language is not understood by the viewer. Some ads educate people of varied cultures and also are spun around a noble cause. These are highlights that attract people and induce them to buy a product because it has a good reason.

  1. Time Span

The maximum time needed to view a visual ad is 6 seconds. This short period does deliver a lot of information regarding the products or services marketed by the brand. Whereas, it might take at least 10 – 15 minutes to read a leaflet containing all the information. Moreover, there are also restrictions on the page and word limits in-text advertisements.

  1.    Visibility

A visual ad shows all the minute details of a product along with various uses and the features. Viewers can be highly impressed by this factor since a 360° view on a virtual platform can seem like direct vision. This can increase the trust of the customer in the product and convince him to buy it. Print media can only showcase a picture which might not be as convincing as the visual advertisement.

  1. Storytelling

Don’t you also find solace in Youtube videos when the world seems exceptionally depressing? This behaviour is captured beautifully by ad agencies. The ideas conceived are translated into mind-boggling ads. Some of them seem to highlight the exact mood of the viewer and drive him to buy the product for a specified result. Video Ads can transform buyer behaviour and mentality in the direction of the product.

  1. Instant Results

Visual ads are beautifully woven stories that compel viewers to invest in a specific product or service. The users can instantly click on the ads to view the website of the brand. Once there, potential customers can purchase products and services seamlessly. Leaflets or brochures do not have this quality, and there are high chances that a viewer may change his/ her mind. The visual ads, on the other hand, do not spare enough time to rethink.

  1. Viral content

Viral content is the fastest reaching video content currently. Popular videos can go viral and reach a high number of potential customers. Social media can spread a video within seconds. This humongous reach can help generate more customers and also create an active user base at the brands’ website. More viewers will equal to more subscribers and eventually a broader audience.

Watching a video is a soothing experience that has been altered by marketing maestros into selling their products. Choosing the right person to create an ad is the prime investment one makes while branding.

Continue Reading →

What type of security is available?

It’s not just an excellent concept to have a house safety scheme in the world today, it’s crucial. Every year in the United Kingdom, there are more than two million burglaries. You don’t want an opportunity to be one of the unfortunate people.

It can get overwhelming rather rapidly when you look at the various alternatives on the market for these safety devices. Let’s look at the different kinds of home security systems available and break them down into pieces that are easy to comprehend.

This article will assist you in choosing a quality system for you and your house while away or on a trip.


Things to keep in mind before buying a security system for your home:

  1.    Types of available home alarm monitoring systems
  2.    Professional vs DIY alarm installation for your home
  3.    Technology and home automation capabilities
  4.    Previous customer experience and support
  5.    System packages according to your budget
  6.    Always opt for a reputed brand

It can be a daunting job to decide between distinct kinds of alarm systems. There are many house alarm firms out there — and the sector is still growing. We conducted a study on what to think when selecting an alarm system to save you the headache and time.


Local alarm

The most basic type of alarm system you can get is a local alarm system. They include detectors that you put on your windows, doors, and gates. The sensors, comparable to wired and wireless devices, have two components. The only distinction is that they do not effectively have a control panel connection. They’re personalized. Motion detectors may also be included in a local alarm and also give security assured in London. The idea is straightforward. An alarm sounds when the circuit is breached. The noise of the signal simply emerges from the sensor itself.


Wired alarm systems

Wired alarm systems are a traditional choice, now conventional for several years. A control panel, wired sensors, and motion detectors are included in this form of security. Also connected, are the cameras involved with this system. The alarm starts when someone or something is going through the house uninvited. If the signal is controlled, the surveillance firm may attempt to contact the proprietor of the home or business as well as emergency services.


CCTV cameras

The CCTV systems operate very much like the wired alarm system. The most significant distinction is the lack of cables. The alarm sounds when a sensor or motion detector leaves. If the order is controlled, it is possible to notify you and the authorities of any potential intruders. Naturally, the details rely on the surveillance supplier you have selected and the plan you have in place. Even when wireless, the cameras can be purchased with a wired system as well.


An unmonitored home security system

Unmonitored security depends on you, or someone close to your home to warn emergency officials. Audible and visual alarms are activated with an unmonitored scheme whenever your device is hit, but no notification is given to a surveillance centre for dispatching assistance.

Unmonitored systems are typically less expensive than controlled systems. Unmonitored security plans, however, do not provide the same amount of security as supervised devices. The reason for this is, if you have alarm warnings sent straight to the mobile, you may not be able to react because of poor cell reception, or because you are away from your mobile.


Video door phones

If there was no need to get up and answer the door, how comfortable would life be? Video door phones make life comfortable with their home settings video intercom plan. Now you do not have to run to the door to check on unwanted people, as with video door phones, you can straightaway check for intruders or friendly faces from your kitchen, bedroom, bathroom, and so on.


Access control

By installing premium safety devices, you can control unwanted visitors, unidentified people, and unknown components at home or the office. Limit access by access control to individuals with this intelligent security system.

Access controls are automatic surveillance facilities where visitors do not go unnoticed, making security strict, and offer security assured in London. This device has introduced the most sophisticated access control systems in the UK, offering control plans with appealing characteristics.

When you go to bed at night, you’ll be at ease. When you go out to work in the afternoon, you’ll feel comfortable. Knowing that your house, friends, and belongings are secure, is an assurance of your peace of mind. Check our list of different security systems and avail the best ones for your home.

Continue Reading →

6 Reasons Why You Should Invest in Real Estate Today

Compared to the stock market, investing in real estate is a great investment option. It provides you with an excellent rate of returns and awesome tax advantages. Below are 6 great reasons why you should put your money into real estate today.

Reason 1: Investing in real estate provides better returns than the stock market

Time is your friend in real estate. The longer you hold on to your property, the lower your risks of losing money. And when the overall market improves, so does the value of your home — enabling you to build equity over time.

In the stock market, there are numerous factors you can’t control like the leadership of the company you’re investing in, economy, etc. In real estate, you have more control because your investment is a tangible asset that you can use in multiple income-generating streams.

Reason 2: Real estate investment diversifies your portfolio

“Do not put all eggs in one basket” – Warren Buffet

If you’ve spoken to a financial planner before, then you are well aware of the importance of diversifying your investment portfolio. Diversification spreads out the risks of your investments. Investing in real estate is a great way to obtain tangible assets and amass wealth while mitigating risks, you should speak with a  mortgage broker in Southend for advice on the best solution for you.

Reason 3: Real estate increases in value over time

History has shown that the longer you hold on to your real estate investment, the more money you’ll make. Of course, the housing market has its own share of bubbles that affected its value — but have always recovered from it.

Real estate investors who hold on to their investments during these crucial times are now enjoying the windfall and have made millions from flipping.

Reason 4: Real estate coincides with your retirement

When buying real estate, your cash flow may decrease. But as mortgages are paid down or paid off, your cash flow will eventually improve. So, in some respect, real estate investment can a forced savings program that yields better returns as time goes by —- making it a perfect investment vehicle for your retirement.

Reason 5: Your real estate investment is improbable

One of the unique advantages of real estate investment is that it’s improbable. Meaning, you can increase the value of your investment with any improvement you throw at it. Whether it’s a cosmetic or structural improvement that you’ve done yourself or by someone you hired, you can rest assured that your property is now worth more.

Reason 6: Get a steady flow of income

By renting out your investment property, you provide yourself with a steady flow of income every month. This form of passive income is one of the best reasons why many invest in real estate today. Not to mention that you’re becoming your own boss.

Just make sure to get the right tenants to avoid the risks of vacancy!


There are many reasons to invest in the real estate market today. Not only it’s a safe or low-risk financial investment, but it also provides you with years of happiness and memories that can stand the test of time.

Continue Reading →

What you need if you want to become a care worker

There is much need for care workers in the UK. Many aspects of social care have moved out of the NHS and the population is getting older as we live longer. The umbrella of care work covers many areas:

  • Supporting the medical and clinical staff in hospitals
  • Nursing and residential homes for the elderly
  • Hospices and respite homes
  • Children’s homes
  • Residential homes for the disabled
  • Palliative care performed in patients’ homes
  • Live-in care
  • Working with vulnerable adults and children

What Qualifications are Needed?

There are no specific qualifications to start a career in care work. Many care workers start a qualification once in work or they decided to specialise in a particular area of healthcare. The main qualifications are

  • NVQ in Health and Social Care, Levels 2 and 3
  • Any related nursing or medical qualification or degree

There are also online courses and some first aid training is usually expected although that can be undertaken once in employment agreed who reviews the best recliner chairs. There may also be a need for some training in food hygiene and safety, and health and safety, and there may be a need for a medical check. Medical checks are also good for people working with high value items such as the O Bravo headphones.

Some institutions may require some qualification for positions beyond entry level, but essentially, most care giving organisations will look more at the values and aptitude of an applicant in the first instance. A care worker needs a passion to help people on a daily basis without any prejudice to skin colour, age, disability, or issues they face. The sense of social sensitivity and respect of others is essential, as is the ability to remain calm in stressful situations, to be tactful, to have a positive and enthusiastic attitude, and to be able to work well both as an individual or in a team.  An excellent understanding of health, cleanliness, and safety is essential but overall, it is all rounded up to a want to help people to live the best life they can.

Although there is no barrier to entry to working in health care from a qualification standpoint, all care workers are required to undergo a DBS test.

What is DBS?

The Disclosing and Barring Service is a disclosure to a future employer of an employee’s criminal record. Previously known as a different name, this CRB check uses the Police National Computer to identify convictions, cautions, warnings, and charges (waiting for a court date) of individuals.  It is also usual for care workers for children and the elderly, that the Adult and Children Barred list is screened at the same time as the criminal records check is run. Sometimes the local police are consulted to identify if there are any incidents or offences where the individual was not charged.

There is a cost to requesting a DBS check which is paid by the employer (although an individual can request a self-check via the government website) and the employer must obtain the consent of the person being searched. Certain other jobs like a science party presenter will require a CRB check.



Continue Reading →

4 Methods you can make use of to develop momentum for your Home Business today

Be sincere with yourself. Are you among those individuals that believe that you just don’t have the time to obtain your home business up and running? You’re not alone. Lots of people I speak to claim they have excessive to do and insufficient time to do it. They end up defeating themselves and also their business loses energy and suffers even if its a simple business like selling inflatable hot tubs.

Full-time tasks, family members obligations, keeping health and also way too many other diversions are the main factors for not building energy for their business. You can end up sensation that your life is invested accommodating each else’s responsibilities.

Nevertheless, I have some good news! You can find as well as make the best use of time to build energy for your home business. All you require is to discover time as well as dedicate to utilise that time for your home based business only. Attempt the following methods to earn your home based business grow.

Paper Your Daily Regimen

The first thing you will have to do discover a silent place and write down your routine. Document the start and end time on events like preparing for job, driving your youngsters to school, your commute to your day job, gym time and also other regular dedications you have. Don’t neglect to consist of weekend breaks and family members time (this is crucial).

After finishing this workout you must have an excellent visual of just what your job week appears like. You need to see openings in your week. Make your goal very easy: search for two hours you could devote to invest in your company. You need to be able to re-prioritise a long time. If you run a blog like Katie from Civilized Health it’s a lot easier to manage life commitments.

Stick with the Arrange You Created as well as Re-Evaluate

The following point you need to do is stick to your timetable. This can be challenging since you are producing a new practice. When you get the hang of your new routine, you should constantly re-evaluate your schedule. You may have the ability to find more time to invest in your home based business such as allowing people to buy sildenafil online.

Sticking to your timetable suggests you need to discipline on your own to work. This suggests that you have to locate a way after work, after little organisation video games, after supper and also after putting the kids to bed.

Don’t Neglect Your Family Members.

Hanging out with my household is constantly a top concern for me. I have young children so I aim to concentrate on the business when my youngsters remain in bed. I find that using the night hours is finest for me to spend on myhome-based business. It appears to be one of the most rather part of the day.

If you need to utilise your family time to invest in your company, make sure you connect with your household so they have an assumption of exactly what you are doing. However, I would suggest that you set a time frame so you could spend that time you desire with your family. This will certainly offer balance for you, agreed by Liam from

Embrace Distractions

As all of us understand life likewise throws us off schedule. Try your finest to welcome that fact as opposed to fighting it. If your kid keeping ups late, focus on helping your kid quiet down and also go to sleep. Attempt not to focus on exactly what you could be doing. Donít fear. The job will still exist when you are ready.

If you have to stay late at your day task, then choose to work late. Generally, you’ll discover that it is better simply to concentrate on one point at once. You’ll be more reliable and also efficient. Having a clear as well as guilt cost-free mind while working on your organisation is most productive.

To take care of new ideas that can sidetrack you while you are working, maintain an MP3 Recorder useful so if an idea shows up you can tape it or write down the concept in a notepad. You could always focus on those ideas at a later time. You will additionally discover that you are using much less power taking care of distractions as opposed to combating them.

So there is good information when it pertains to finding time to service your own organisation. Don’t anguish and also don’t get discouraged. Simply keep in mind that you have overall control of your time and you alone can change your behaviors to develop your business’s energy.

Continue Reading →