The fast pace of life has substantially decreased the attention span of an individual. Leaflets, brochures, pamphlets etc. need a lot of time to be read and understood, but visual ads and storytelling can reach audiences within seconds. Images are processed faster than words because 100 billion neurons of our brain require only 20-30 milliseconds to process visual stimuli. Excellent ad agencies such as Picture Book Films can be approached for a visual brainstorming experience that might only take a few hours to reach the audience.
Social media has an extensive reach and the stats to prove it. Facebook, Youtube, Google, Instagram etc. are platforms other than television that help brands connect with buyers and customers. A recent study states that 8 billion people watch videos on Facebook every day. Moreover, it is also proved that a 6 second Youtube video can lift sales by at least 30%. A visual advertisement on Instagram receives 3x more comments than text or photos.
These are some facts to prove the worth of visual advertisements.
Visual ads can be further simplified for better understanding.
Colours are a source of attraction for every individual. Visual ads inculcate a lot of hues to lend a positive vibe and enhance the mood of a customer. Colours also influence the shopping moods of a customer. Some popping shades can instantly make one spend extra money. Besides, colours also help in brand recall and help convert leads to sales.
Evolution of the internet has created an enormous marketplace. All social media sites are fertile platforms for a brand to flourish. The audience is humongous. People of all age groups, who are on social media or watch television, are target customers. Visual ads mostly tend to tell a story. It is impossible to skip them if they are spectacular from the very beginning.
Language and culture differences are of no bar when a visual ad is impeccable. They can pass on the message even if the language is not understood by the viewer. Some ads educate people of varied cultures and also are spun around a noble cause. These are highlights that attract people and induce them to buy a product because it has a good reason.
The maximum time needed to view a visual ad is 6 seconds. This short period does deliver a lot of information regarding the products or services marketed by the brand. Whereas, it might take at least 10 – 15 minutes to read a leaflet containing all the information. Moreover, there are also restrictions on the page and word limits in-text advertisements.
A visual ad shows all the minute details of a product along with various uses and the features. Viewers can be highly impressed by this factor since a 360° view on a virtual platform can seem like direct vision. This can increase the trust of the customer in the product and convince him to buy it. Print media can only showcase a picture which might not be as convincing as the visual advertisement.
Don’t you also find solace in Youtube videos when the world seems exceptionally depressing? This behaviour is captured beautifully by ad agencies. The ideas conceived are translated into mind-boggling ads. Some of them seem to highlight the exact mood of the viewer and drive him to buy the product for a specified result. Video Ads can transform buyer behaviour and mentality in the direction of the product.
Visual ads are beautifully woven stories that compel viewers to invest in a specific product or service. The users can instantly click on the ads to view the website of the brand. Once there, potential customers can purchase products and services seamlessly. Leaflets or brochures do not have this quality, and there are high chances that a viewer may change his/ her mind. The visual ads, on the other hand, do not spare enough time to rethink.
Viral content is the fastest reaching video content currently. Popular videos can go viral and reach a high number of potential customers. Social media can spread a video within seconds. This humongous reach can help generate more customers and also create an active user base at the brands’ website. More viewers will equal to more subscribers and eventually a broader audience.
Watching a video is a soothing experience that has been altered by marketing maestros into selling their products. Choosing the right person to create an ad is the prime investment one makes while branding.